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Marty Knuth

Art Director

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Brita got a brand new bottle. And we got to launch it.


We kicked things off with social videos hitting on taste, innovation, and sustainability.

Then backed up our message with static posts.

 
Mulligan_GreatTaste_Static_Seaglass.jpg
Mulligan_GreatTaste_Static_Stainless.jpg
Mulligan_Sustainability_Static.jpg
Mulligan_Innovation_Static.jpg
Mulligan_GreatTaste_Static_Seaglass.jpg Mulligan_GreatTaste_Static_Stainless.jpg Mulligan_Sustainability_Static.jpg Mulligan_Innovation_Static.jpg
 

All design concepts inspired a redesign of the larger brand campaign.

 

CW: Miles Johnson